Target Audience Research

This is the questionairre we handed out before we started creating our main exercise

Sharrison Productions are beginning to plan their new movie and are hoping to gain some guidance from you, the audience. From the following questions we hope to gain a good idea of what you like to watch and what you want us to produce.

1.     How old are you?

0-15                o                   16-24             o          24+          o 

2.     What genre of film do you prefer to watch?

Drama                       o        Comedy        o          Horror         o 

Thriller                       o        Rom Com      o          Sci-Fi           o 

3.     What are your main interests?

Sport                          o        Music             o          Fashion    o 

Computers               o       Cars                o          Films             o 

4.     What is your favourite film?

_______________________________________________

5.     What is your favourite TV show?

___________________________________________________

Question One

This showed that we asked mainly 16-24 year olds, and this was the target audience we were aiming for with the production.

Question Two

After asking all of our respondents we knew that drama was the genre we were going to use. This allowed us to create and imagine ideas around drama. We could, from this, analyse other drama films, as well as looking through the code and conventions of other drama films. 

Question Three

These results showed that the target audience are mainly interested in music. After discovering this, we decided we would try collaborating music within our film. We wanted to try use music as the main feature in the film, rather than just using non-diagetic music over the top of something else.

Question Four

The results from this question, showed that most of the respondents enjoyed teen drama films with a large majority British based; 16/50 respondents said that their favourite film was adulthood.

After reading through all the responses we were able to narrow down our ideas of what the film could be to suit the audience best.

Question Five

Most respondents said that they mainly enjoyed British drama; Misfits, Skins and Shameless were the main results throughout the questionnaire.

After this we knew that some aspects of the film may contain the lives of teenagers, and include the social aspect of teenagers

Main Project

Person	Role	On Screen Name
Tom Speechley	Acting as the main character, as he progresses to a rap star.	Tom Benson (Real name) Rap  name/nick name: Mr B.
Sam Guy	The main characters role model Professional rap star, already famous	Sam Carter Rap name/nick name: Sam Sparkz
Sol Ilett	Acting as the record producer for Sam Sparkz	Calvin Banks
Extras: Adam Pickup Liam Tilley Kiel Omesher Find others if needed	The characters will be used throughout the opening scene often walking by the main characters, also acting as the audience when main characters are performing on stage.	Names will not be relevant as they may have little or no speaking parts in the opening scene

Locations:

Location	Purpose
Recording Studio (Ken Stimpson)	We will use this location for the professional rap star, recording a new song. We will ensure the shots make the location not look like its within a school.
Tom Speechley’s house	Use as the first shot, as the character wakes up. We will use the bedroom, toilet and front door, as part of the opening scene.
Streets/Alley way	We will use Tom’s street and an alley way close by to record shots of the character walking, while listening to music and rapping out loud.

We are using Tom’s normal house as his on screen house as he is just a regular person in the film when we start so if we use his normal house, his regular status will come across. Were using the streets and alley ways to portray the tough struggle it is to get where he wants to be by walking through rough areas. We are using the studio to as it is very professional looking and when Sam will be in it, it will show Sam’s high status compared to Tom’s non-existent status on the outside of it.

Costumes:

Character	Costume
Tom Benson	Trousers: Nike Tracksuit bottoms, Grey Top: Zoo York, Black T-Shirt Shoes: Nike High tops Accs: New Era Cap, Skull Candy Head Phones
Sam Carter	Trousers: Topman Carrot Bottom Skinny Chinos (Dark Green) Top: Topman character top/plain black hoody jacket Shoes: Adidas High Tops Accs: Wooly Hat, Blue, Studio headphones
Calvin Banks	Trousers: Topman Carrot Bottom Skinny Chinos (Dark Grey) Top: White T-shirt, Topman chequered shirt Shoes: Vans Authentic (Grey) Accs: Studio Headphones

We used this costume for Tom as the clothes he will be wearing with his accessories are the most stereotypical rap star clothes around what people can wear. He wears all the expected clothes as he is trying to make it so he does everything by the book. Sam however, he wears these clothes and accessories as he has already made it so he can wear more of what he likes and get away with it. It is still that style but more laid back. Calvin is wearing really casual clothes as he is a record producer and usually they wear what they like on a day to day basis so it’s not too smart, just casual.

Props:

Props

Studio Equipment

Alarm Clock

Mirror/Tooth brush/ sink

Front Door

We are using the alarm clock as when it goes off to wake Tom up at the start is will be a good way to start out soundtrack up while Tom is getting ready and going out. As I have already explained the studio is used to show how professional and high status in the music industry Sam is. The rest of the props will not normally be noticed in the film as much as they are pretty standard things like getting ready in the morning and leaving your house to go out. However as they are normal things to do with our editing and recording we will highlight that to show what a normal guy Tom is.

Heroes and Villains

	Villain Green Goblin	Hero Spiderman
Setting	The Green Goblin has 2 personalities. Without realising Spidermans enemy is the dad of his best friend in his civilian life.	Spiderman has 2 identities, one as a normal student from New York and the other as a Superhero.
Costume	He wears a green costume underneath bulletproof chainmail with an overlapping purple tunic. His mask has a built-in gas filter to keep him safe from his own gasses. The dark green colour of his costume resembles a goblin associating he is bad.	The costume is mostly blue with red gloves, boots, and mid-section. Peter designed a web pattern that covers the red portions of the suit, starting at the mask. The suit also has a black spider in the center of the chest and a larger red spider on the back. The mask has plastic lenses with a chrome covering that allow Peter to see out, but no one can see in. The lenses also protect Peter's eyes from dust particles while he is swinging through the city. In addition, the mask helps to conceal Peter's identity by muffling his voice, thus making it unrecognizable to others
Physicality	Through the use of technology he gained his powers so there are no real physical differences from a normal person on the street.	Peter was a slim nerdy guy until he was bitten by the spider giving him his super hero powers. He then built up more muscle and became more of the stereotypical superhero.
‘Helpers’ (icons)	He has a distant relationship with his son Harry who resents his father's apparent favoritism toward his friend Peter Parker. Norman takes an immediate liking to Peter when he is informed that Parker can understand his work, and later admires Parker's desire to make his own way in the world, rather than accepting Osborn's help.	One of Spidermans weaknesses is his family and the potential romance with Mary Jane. The best way for the Green Goblin to get to him is to get his family and or Mary Jane.

For our final video, there is an element of heroes and villains. With Tom Benson being the hero by the end of the film and Sam Carter becoming the villain. The table above shows from Spiderman how heroes and villains are represented.

Johny English Opening

We decided to look into the opening of Johnny English as it is a film that is a cross between Drama and Comedy.

The first 45 seconds of the opening scene is set in very low-key lighting, they have used this to increase the tension and drama and to emphasise the action part of the film. After this they begin to use high-key lighting as the more light hearted side to the film comes out.  

The main opening starts about 5 minutes into the film where the main titles occur and Johnny English is properly introduced.

Risk Assesment

Potential Hazard	Who is at risk?	Risk Rating	Preventative Measures	Responsibilities
Weather Either raining/snowing Or too dangerous to record	The Whole group	Medium	Check weather reports before hand to ensure weather will be suitable. Before recording any shots we will assess the weather to ensure we are not endangering ourselves or the public.	The whole group
Cameras are all booked out/Out of charge	The Whole group	Medium	Ensure we book camera equipment in advance so that are we able to get the equipment we need. If we already have a camera we should check that it has enough charge for what we want to record.	A member of group
An incident on the way to a location	The Whole group/other motorists	High	All members in the group are quiet, not messing around while the individual is driving. Refrain from distracting the driver. Ensure all members are wearing seatbelts to minimise the chances of anyone getting hurt. Also that the driver is driving appropriately.	The Whole Group/The Driver
Team Member is ill/not able to attend a meeting or recording	The Whole Group	Medium	Let the whole group know when we are planning to record and ensure all members inform each other a.s.a.p if they are not able to attend.	The person who can’t attend/The Whole group
Member of public unhappy with us recording in a particular location	The Whole Group/public	High	Explain to the member of public what we are doing, and what it is for, if still confrontation the whole group move on to another shot in another location	The Whole Group

Letter for Track

We wanted to use 'Adele Rollin' in the deep Jamie XX shuffle'
We were informed that we must seek permision to include a track within our video. Below is the letter we wrote directly to her record label. 

After sending this letter we received an email asking us to send more information about the project:

Dear Solomon,

I have been forwarded your email.

Please fill in the blanks below so that we can process your request more efficiently.

Please note that you will also need to seek permission from the relevant music publisher.

Name:

Address:

Title of your Film/ Project:

Synopsis of your Film/ Project:

Artist:

Track:

Timing:

Territory (countries):

Name of University/ College:

Type of Course/ Degree:

Any other comments:

Many thanks,

Emma

On 29 Mar 2011, at 12:31,

Hello,
I am currently studying Media Studies at Ken Stimpson School and our
task this year is to make an opening scene to a movie. I am writing to
ask permission to use your song Rolling in the deep by artist Adele. I
am a huge fan and the chance to use her track in our video would be a
pirvelage.

Thankyou for your time
Yours sincerely,
Solomon Ilett

Emma Lomas

 

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