Monday, 2 May 2011

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our final media product uses develops and challenges conventions of real media products.
Our film is a mixed genre combining teen drama with a gangster genre. After research we realised that low budget british production companies have produced films of similar genres but often many films are very hard to be succesful in the competing market. After establishing the genre for the main project, we knew that our ideas would constantly change and we aimed to develop the genre.
In most films simirlar to our genre, the use of non-digetic music played behind whats happening in the scene, usually using one of the genres below:
  • Rap
  • Grime
  • Dubstep
  • hiphop
We decided that we wanted our opening scene to chalange conventions as we decided to use a more mainstream pop song, remixed by an artist into a genre tht we believed was suitable for what we was trying to create. The song we used was a popular song, and we believed many of the target audience would be familiar with it, and the remix by Jamie XX shuffle gave the song a more urban and garage type genre that we bilieve could work. We also concetrated on the nlyrics within the song, so that we could develop our video around the song.

We have then used a convention to create the enigma. In teen gangster films crime and trouble making are prominent, in the last frame we have it shows someone looking at Sam’s mansion from a distance. Then they quietly say ‘Look at that’ and then the shot falls and blurs. This uses the convention as someone is clearly not meant to be there and seems to have been caught this adds the extra enigma to the end of the opening scene.

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